|
|
|
Our System Cambey & West uses truly real time interactive processing for circulation
fulfillment. Your files are always up to date. This provides for prompt,
accurate marketing information at all times, and ensures the optimum
conditions to resolve subscriber requests and concerns as quickly as
possible.
The software is based on a powerful relational database management system
that provides great flexibility. This is particularly significant because
it enables us to be more responsive in serving our clients.
Our system maintains a centralized customer name and address record while
keeping separate subscription records for all publications, single copy
sales and donations. This builds a powerful marketing tool for you.
The flexibility built into our systems allows a subscriber record to be
customized for a particular publication to include the information of
value to the publisher. Any amount of demographic information can be
included; there is virtually no limit. The same is true of setting up and
tracking renewal and promotional efforts.
Additionally, the database management system allows for reports to be
generated with the same flexibility. In many cases a request for special
reports can be handled quickly and efficiently with little or no
programming.
The software is constantly being enhanced to improve service. We use the
latest software in address verification and standardization, maintaining
your file CASS certified at all times. Our PAVE certified postal presort
software allows us to maximize your postal discounts with barcoded labels,
bagtags, and pallet tags or output into Mail.dat format. Delivery time to
your subscribers is minimized. |